Objectives

The MARRIAGE project aims to create added value for the main target groups and to increase incomes from water tourism in the participating regions, which are mostly lagging behind in these respects in the South Baltic area. Therefore the project concentrates on three main thematic objectives that also correspond with its thematic components. Here you find information about the achievements and results of the project objectives for the target groups.

Promotion of the southern Baltic rim as cross-border boating area

  • Joint marketing measures that utilise proximity and the interesting “mosaic” of destinations within the southern Baltic rim for popularising cross-border boating trips and attracting new customers from Germany, Poland, Lithuania and Russia.
  • A marketing campaign that coordinates and integrates the water tourism marketing from the regional tourism organisations.
  • New tools that promote cross-border boating and address foreign boaters (e.g. multilingual brochures and boating apps, fam trips for foreign journalists).
  • “Lean” umbrella actions (e.g. cross-border boater forum, joint fairs visits) that complement on top.

Knowledge transfer on marina management and operation

  • Marinas in Poland and Lithuania are provided with knowledge on how to enhance profitability of their operations. Sources of expertise are marina operators from Germany. A marina management handbook and regional training programmes in national languages process and disseminate their knowledge and experiences to marina owners, operators and staff from Zachodniopomorskie, Pomorskie and Klaipeda region.

Innovative approaches for the consolidation of the marina network

  • The joint development and cross-border transfer of innovative forms of developing and operating new marinas create impulses for further consolidating the marina network in times of decreasing public funding.
  • They focus on three fields: PPPs for developing and operating marinas, “island harbours” at outer shores, complementary guest-only boater stops.
  • Baseline studies, workshops and study trips gather expertise from all countries. Pilot measures demonstrate applicability and facilitate transfer into national arenas. Guidelines take up the lessons and are used for further dissemination.